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Question: Discuss about the Innovation that would be Effectively highlighting the fact of Organizational Culture and Structure. Answer: Introduction: The following paper is going to deal with the organizational innovation that would be effectively highlighting the fact of organizational culture and structure. Innovation is the process that helps an organization or an individual or a community came up with new ideas thus entailing new opportunities. This process is not sprouted from a single event that has suddenly occurred. Innovation is a gradual procedure of the cultivation of idea and the process of executing them in to implementation. Innovation can be driven through the process of the generation of idea, development and intervention of technology, production and manufacturing, marketing, human resource management and so on. As a matter of fact, this is the amalgamation of old and newer concept that has positively breached the conventional notion of dealing with business. USP or Unique Selling Point of a firm is devised through such process and helps a from establish a plinth for tough competition in the market.. This chapter thus looks into the conceptualization of innovation through different methods. Gore-Tex and W.L Gore Associates have been identified for having impactful management system and an effective organizational culture thus delving to greater market grip. The organization is known to have a unique technical capability driven by innovative market and organizational features. These are nothing but effective ideas in team management system and identification of the core competencies of the working staff. Innovation also falls in the motivational practices among the workers so as to increase the level of competency. Innovation and Business: A CIM or Cyclic Innovation Model has been identified that was in use in the organization. The environment and the innovations model that has been used by the organization are flexible with the surroundings of the major methodological interventions. Innovation is executed and strengthened with the help of scientific methods, technological prowess, creation of product and service types, and deliberate transition of market and creation of effective competition. As a matter of fact, this has been effectively skillful in terms of creating opportunities for many of the business organizations. In terms of Gore-Tex and W.L Gore Associates, it has been noticed that the organization has been successful in terms of creating an opportunity in different sectors. These constitutes of the product intervention such as medical, fabric, electronic and industrial products. Delphi consortium has effectively influenced the product innovation process of the organization. CIM or Cyclic Innovation Model used by the company has effectively taken it as a major understanding with the effective chances through the amalgamation of technological development, scientific research, product creation and the transition in the market. As a matter of fact, this has been taken into certain consideration pertaining to the effective understanding of the entire case. Gore-Tex and W.L Gore Associates were observed to have amalgamated the process of different culture thus excelling technical capability with the assistance of impactful market and technical research. Gore-Tex and W.L Gore Associates has bee n producing multiples and hundreds of differentiated products and supplying them to the international market. As a matter of fact, this has been the innovative process of the company to not have stopped in producing a mono dimensional product or in performing mono dimensional business. Since most of the effective measures have been taken into certain consideration pertaining to the effective business quality of the company, the process of innovation has been driven through utter success. Gore-Tex and W.L Gore Associates has accepted the combinational process of market transition thus effective the innovative need for the entire understanding of the entire issues. As a matter of fact, this has been taken into consideration pertaining to the effective understanding of the issues with the help of different product differentiation. The company has transformed through the process of technical and technological intervention from linear economy to a circular economy. This has been devised through effective combination of technicality, technology and market comprehension of the company. According to the companys belief, the talent of the working staff can be identified with the help of different process such as technological intervention and betterment of communication am ong the employees. This is how fortification of individual talent within the company can be made possible. This is how the level of acceptance of different culture while venturing business in the countries like Germany, UK and Italy has been fostered. Following diagram succinctly demonstrates CIM (Cyclic Innovation Model) that has been fostering the business venture of the chosen company i.e. Gore-Tex and W.L Gore Associates. Fig: Cyclic Innovation Model Source: Created by the Author Over Dependence upon Technology: There are various consequences of over dependence upon technology by any single organization that has been working with the motto of profit maximization. Though there are some positive aspects of technological intervention with the effective and strong culture of the process, several lacunas have be detected. Gore-Tex and W.L Gore Associates is of no exception. The company has undoubtedly gained market advantage through competitive advancement. The company is responsible or manufacturing and supplying hundreds diversified products and without the proper exploitation o technological potential this process cannot be eased. As a matter of fact, this has to be taken in to certain consideration pertaining to the fact that most of the effective chances have been taken into certain consideration of exceptional layouts of technological advancement. Gore-Tex and W.L Gore Associates ought not to be always driven to utter success by over usage of technology. Since this process effectively involves core investment procedure, the company needs to bear a huge amount of cost during the installation. Moreover, the maintenance cost needs to be borne by the company as well. On the other hand, overt usage of technology would minimize the potential capability of individual staff. Gore-Tex and W.L Gore Associates might not be focusing on the development and growth of the working staff and there lies the problem of labor exploitation. At the same time the company would bear the risk of security system, hacking and piracy. Hence a knowledge development process needs to b developed. Market Strategy: Gore-Tex and W.L Gore Associates has been focusing on the growth in the market potential and advancement of technological prowess so as to become the strongest venture. Since the company has been strengthening the potential of the employees fr their productivity, it has more than 7000 working associates those are highly benefited by the company. Through the supply provision of cable in lunar mission this has gained utter market success. There are some effective market challenges and the most impactful one is the growing completion in the market. Hence the company ought to develop its core competency so as to retain its place in the market. Conclusion: It can thus be concluded that innovation remains effective in the determining the market success of a company. Gore-Tex and W.L Gore Associates have implemented CIM through the analysis of its strength and weakness. The dynamic business model has also excelled the process of different understanding that has been taking into consideration effective business changes. Proper usage of technology, communication and identification of the potential workforce would result in the utter success of the company. As a matter of fact, the company is obliged to excel the process of technological development in terms of creating the understanding of the entire case pertaining to the entire understanding of the issues. As a matter of fact, it deals with the overall development of the business structure so as to find out the basic concept of the issues. Recommendation: Gore-Tex and W.L Gore Associates ought to fortify the market strategy so that the company can reach to the customer need and satisfaction. This would create a chance of brand loyalty and retain maximum numbers of customers. Creation of new venture would also provide the customers with ample choice of scope. 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